Why Israel?

“It is in the Negev that the people of Israel will be tested..for only with a united effort of volunteering people and a planning and implementing State will we accomplish the great mission of populating the wilderness and bringing it to flourish. The effort will determine the fate of the State of Israel and the standing of our people in the history of mankind.” –David Ben Gurion

Israel: a land of innovation and technology, but also a nation with a climate that is 80 percent arid or semi-arid… It is a nation that when faced in the early part of the 20th century with a choice between starvation or agricultural innovation rose to the occasion—becoming a leading innovator in the world of agriculture and farming.

That, coupled with the mineral-rich soil of the Dead Sea is why we chose to grow our Dead Sea Moringa in Israel. The amazing advancements in agriculture that Israel has made for more than 60 years are emblematic of our mission at Dead Sea Moringa—to provide high-quality nutrition around the world.

We take our cue from Israel, who took barren soil and turned around and fed its entire population from the yields of its largely arid 20th century landscape. By cultivating scientists and inventors, Israel has revolutionized agriculture in the 21st century. Today, Israel is known as a world leader in agricultural science and technology… and you may be using one of their most important inventions in your own garden—drip irrigation!

Other water-conserving Israeli inventions include a dew-capturing system that traps dew in recyclable trays, and then delivers the water directly to the plants’ root system; a potato that can survive on salt water; and preserving and restoring natural aquifers.

At Dead Sea Moringa we utilize the latest in Israeli water-conserving technology to bring you a sustainable and ethically sound product—from the deserts of Israel!

When we located our Moringa farm near the Dead Sea, it was with the goal in mind of not only enhancing our moringa with this mineral-rich soil, but also with the cutting-edge talent in Israel.

One third of all Israeli families live below the poverty line and are faced with the distress of unemployment, lack of money, and lack of food.

Israeli Agriculture—Ancient History

We know that people living in Israel have been revolutionizing the way humans produce their food long before the 1900s.

In fact, Israeli archaeologists recently discovered that the earliest known attempts at agricultural production in the world occurred along the Sea of Galilee 23,000 years ago—11,000 years earlier than previously thought. These early people were cultivating, harvesting and processing, by milling grain into flour, early strains of wheat and barley.

As early as 3000 years ago, farmers were using a complex system of dams and conduits in order to raise crops with as little as 5 inches of rainfall a year—wheat crops, for example, require at least 17 inches of water during their yearly growing cycle.

There is something special about the climate in Israel that pushes people to create and invent new ways of sustaining themselves, and their environment. At Dead Sea Moringa, we are proud to be a part of that tradition.

Dead Sea Fun Facts

The Dead Sea is known to many as a place of healing—where weary, aching or aging bodies can go to literally float on its restorative mineral salt waters. It is also a place of refuge where Jews throughout history, early Christians and Byzantine Monks have all fled to avoid persecution and death. It is a national treasure, a tourist destination, and a natural resource for many different minerals.

What do you know about the Dead Sea?

DID YOU KNOW?

• The Dead Sea is 429 meters (1,407 feet) below sea level, making it the lowest point on Earth.
• The average rainfall in the Dead Sea region is between 2 and 4 inches per year.
• Water from the Jordan River flows into the Dead Sea, but no water flows out—the region is so hot that the water evaporates fast enough to keep the levels from rising.
• How hot? Summer temperatures average 90 to 102 degrees F.
• The coldest temperature on record, one January night, was 41.7 degrees F—still well above freezing.
• The Dead Sea is NOT the saltiest lake in the world. It is beaten by Lake Assal in Djibouti, Africa and Lake Don Juan in Antarctica.
• The Dead Sea is not dead. Bacteria and fungi are present in the water, and occasional algae blooms, such as the one in 1980, can grow large enough to turn the sea red!
• Plants and animals can also live and thrive in the region, despite the harsh climate—including at least 618 acres of date trees.
• The Dead Sea was also known as the asphalt lake. Asphalt naturally floats to the surface of the lake, and Ancient Egyptians used this in their mummification process.
• Dead Sea beauty products were used in ancient times, and today are a booming $3 billion industry.
• The Dead Sea has dropped ~128 feet since 1930, mainly due to the increased use of the water from the Jordan River, the primary source of the lake’s water.

We’re Not Sinking!

For the past several years, Israel has been facing an environmental and economic crisis… The Dead Sea is shrinking! In its wake, thousands of sinkholes have appeared destroying roads, cities and resorts. The once thriving tourist industry is on the brink.

With over 400 new sinkholes appearing along the edges of the Dead Sea each year, local economies are collapsing alongside the infrastructure.

Economically Beneficial

It will take years of international initiatives to solve the problem, but Dead Sea Moringa can help. We can continue to provide stable jobs in an unstable region.

The location of our moringa groves puts us well out of the danger-zone for sinkholes, but right in the middle of a region that desperately needs economic relief and the creation of new jobs to make up for lost tourist revenue. We are doing everything we can to bring hope to those watching their livelihoods disappear before their very eyes.

Environmentally Sustainable

Moringa is naturally a desert-loving plant, so we don’t have to divert precious water from the Dead Sea to our groves. Moreover, we use natural farming techniques and the latest cutting-edge research to assure that our impact on the region is a positive economic one without negative side-effects on the environment.

Join us in strengthening the Dead Sea and the people who depend on it… one bottle of Dead Sea Moringa at a time!

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